A HIGHER LEVEL OF LIVING an AIGA 2023 100 Show Winner, is a publication about the natural tendency to compare ourselves to others. Through its captivating visual and literary journey, the book leads readers to a powerful realization: making comparisons is unfair, and our perceptions are often far from reality. The design of the book serves as a representation of the transformative journey; the form, placement, scale, and color of the images, words, and graphic elements change throughout, symbolizing the positive shift that comes from letting go of comparison. Rather than succumbing to pride and envy, the book encourages readers to cultivate genuine happiness for others and embrace a more fulfilling way of life.
